Music is King

Music Is King is a music festival that gives music lovers an international concert experience brought to South Africa by Black Coffee. The concert was held at the TicketPro Dome on the 15th of December 2018. The show was a sell-out with 15 000 fans attending the inaugural show. This would be the first of the Music is King series, which would be an annual concert on the South African calendar.

My contribution:

-Project co-lead

-Sponsorship management and acquisition

What I learnt:

-Large scale event marketing

-Live events business models

-Managing a large scale outdoor and indoor event

-Managing complex relationships between stakeholders